Investment in Newsflare by Edge Investments
5 Deals of Christmas – 3 videos uploading…
Newsflare is a video marketplace platform for video creators, licensing UGC video to some of the world’s biggest media players. Newsflare matches video content to demand and distributes the content to clients and partners around the world. Newsflare provides video to a wide range of media players, all of whom seek compelling video content to engage their audiences; news websites, television production companies, Facebook and other social media channels, big content networks such as MSN and AOL, as well as distribution networks such as AP (Associated Press).
In just three years the ambitious Newsflare team has built an extensive network encompassing clients in some 40 countries including ABC, AOL, Associated Press, BBC, Bild.de, CBS, CNN, Daily Mail, FOX News, MailOnline, New York Post, NHK, SKY News and Yahoo.
Edge Investments (‘Edge’), the specialist investment house focused on the creative industries sector, in particular media and entertainment, has backed leading open video platform and fast growing British media technology company Newsflare. This commitment marks the first investment from the Edge Creative Enterprise Fund, the £40 million fund that was launched in November 2015, with the backing of the British Business Bank, to boost Britain’s creative industries.
HMT, led by Paul Read undertook financial due diligence for Edge on this transaction.
David Fisher, Partner at Edge commented:
“We were very pleased with the work that HMT undertook for us in relation to our investment in Newsflare. Paul worked very well with both Edge team members and the management of Newsflare. The report they produced was of a very high quality and gave us real insights into the business of Newsflare. We would certainly use Paul and HMT again to undertake financial due diligence as we build our portfolio of investments.”
Paul Read commented:
“We are delighted to have worked with Edge on their investment in Newsflare. With the news world changing and becoming ever more digital and video-driven, Newsflare has a bright future ahead of them. We look forward to working with Edge and Newsflare again in the future.”